SOCIAL MEDIA MANAGEMENTSOCIAL FIRST.
Led and executed social media strategies for global sports brands including major football clubs and international broadcasters. Experience includes managing multilingual accounts, building audience growth strategies, covering major global events, and creating culturally relevant content for different markets. Work has focused on driving engagement, expanding international audiences, and delivering high-performing digital campaigns.
PROJECT: DAZN
Account(s) - @DAZNFootball
Platform(s) - IG, FB, X, TikTok, Threads, Whatsapp, and Youtube
What began as a three-month engagement quickly evolved into something far more substantial. In April, during the ramp-up to the Club World Cup, DAZN, through SAMBA DIGITAL, brought me on to support the @DAZNFootball handle.
Following the tournament, DAZN retained me on a freelance contract, and I’ve proudly continued working on the account ever since. Our work delivers true 24/7 coverage of world football, clipping and publishing content across DAZN’s extensive global rights portfolio. We post relentlessly, often every hour, and at times every 30 minutes, ensuring the feed never sleeps.
I’m typically on during late-night ET hours, or covering weekend Serie A and Bundesliga matches, while also supporting coverage across UEFA competitions. One of the things I love most about this account is its range: one hour I might be posting about a top-tier Champions League clash, and the next indulging in the guilty pleasure of publishing Liga MX breaking news. I truly lost count now but my graphic count must be over 500 pieces of content by now.
It’s genuinely impressive, and a true testament to the ecosystem the team at DAZN has built: fast, global, and always on. DAZN is the global home of football, and I’m grateful for the opportunity to continue serving an audience that has grown with us so generously since the start of the summer.
PROJECT: CHELSEA FC
Account(s) - @ChelseaUS, @ChelseaFCinUSA
Platform(s) - IG, FB, and X
Managing the CHELSEA FOOTBALL CLUB US accounts has been an incredible experience so far. Our work is truly multifaceted, delivering a full multi-channel approach while giving equal focus to both the men’s and women’s teams. To date, we’ve delivered across:
🎯 Localised Next Match and Matchday graphics
🎥 Men’s and Women’s match coverage
🇺🇸 Leveraging American players to spotlight the Women’s team, players like Alyssa Thompson, Naomi Girma, and Catarina Macario
📍 US-geofenced content
🎃🦃🛍️ Key US tentpoles including Halloween, Thanksgiving, Black Friday, Veterans Day
Proud of the creativity, relationship with fans, the Samba team, and the trust placed in us!
PROJECT: WEST HAM US
Account(s): @WestHam_US
Platform(s) - IG
My work with WEST HAM UNITED FC has been fantastic. ⚔️⚽️
We've delivered engaging content for major US tentpole moments like:
🎃 Halloween
🦃 Thanksgiving activations
🛍️ Black Friday
⚽️ Find the Ball
🏎️ F1 & 🏀 NBA crossovers
🤝 Sponsored “Next Match” graphics
❓ Guess the Player
🎄 12 days of Christmas
Proud of the work and performance of our US channels so far!
PROJECT: Manchester City FC
Account(s) - @ManCity, @ManCityES, @ManCityPT, @ManCityCatala
Platform(s) - IG, FB, X, TikTok, Threads, and Youtube
Led the international content strategy for Manchester City’s Spanish and Portuguese digital platforms across Latin America. Managed a team of producers responsible for daily publishing, matchday coverage, and localized storytelling tailored to audiences across the region. The role involved planning and executing season-long content calendars, collaborating with platform partners such as Meta, and producing culturally relevant campaigns that strengthened the club’s digital presence and engagement across LATAM.