ONLINE CV

SUMMARY: Experienced senior international content manager with a proven track record in the sports industry. Specializing in creating engaging multimedia content strategies that resonate with diverse global audiences. Skilled in leveraging market trends and analytics to drive brand visibility and engagement across various platforms.

Download CV (PDF FORMAT)

PROFESSIONAL EXPERIENCE

Manchester City FC

Senior International Content Manager | June 2023 - Present
Manchester City FC is a renowned football club celebrated for its history, devoted fan base, and commitment to excellence. Crafted LATAM content strategy serving 34 countries, managed team across 7 social channels, delivered 30 TV shows, led campaigns reaching 8M impressions, delivered commercial content for 3 international brands, and planned content output through strategic event planning in 4 countries.

MAN CITY PORTFOLIO
RDLC Marketing

Founder | February 2020 - Present
In 2020, amidst the challenges of the pandemic, I founded RDLC Marketing with a mission to support struggling businesses. This endeavor quickly became my primary focus, transitioning into my full-time commitment as I dedicated myself to providing affordable marketing solutions to small and medium-sized businesses. Provided comprehensive marketing services with 100% client satisfaction, and created engaging video assets for digital and TV platforms.

RDLC MARKETING HOME PAGE
Project Combina

Director, Strategic Marketing Initiatives | August 2016 - February 2020
Project Combina is a non-profit foundation that uses football to build bridges to universities for secondary-level students. Combina functions as an academic fellowship and scholarship fund. Developed and implemented marketing strategies through content creation that helped secure $100k in donations, high-value sponsorships, and provided scholarships to 50+ students.

PROJECT COMBINA WEBSITE
United Soccer League (USL)

League Representative | March 2019 - December 2019
The USL Championship is a professional football league in the United States' football pyramid. Managed communications for the USL Championship, notably with El Paso Locomotive.

USL WEBSITE

EDUCATION

UNIVERSITY OF PORTSMOUTH

FEBRUARY 2021 - MARCH 2022

MASTERS OF SCIENCE (MSc)

SPORTS MANAGEMENT

Modules:

- Principles, Practice, and Governance in Sports Management
- Managing Human Resources in Sport
- MSc Research Development and Practice
- Strategic Leadership in Sport
- Global Sport Event Management

Dissertation in sport political lobbying: A critical review of the NFL's Lobbying practices - Lessons for the US Soccer Federation

Watch my commencement speech above!

RICHMOND AMERICAN UNIVERSITY LONDON

AUGUST 2013 - DECEMBER 2017

BACHELOR OF ARTS (BA)

INTERNATIONAL SPORTS MANAGEMENT

Business Degree with a concentration in Sports Management while playing for the Richmond International Academic and Soccer Academy (RIASA) in Leeds, England.

Business modules:

- Foundations of Business Administration
- Mass Media Communications
- Economics
- Calculus
- Statistics
- Financial Accounting
- Managerial Accounting
- Corporate Finance
- Public Economics
- Marketing Planning & Strategy
- Business Ethics
- Team & Leadership
- Digital Applications

Sport Modules:

- Sports Management
- Sports Marketing
- Sport Event Planning and Procedure
- Exercise & Nutrition
- Sports Documentary & Film

Senior Thesis: Brand Loyalty in Sport Apparel Companies

I was recruited at the age of 18 and played as a striker for RIASA, the professional academy that trained me.

FIRST PREMIER LEAGUE MATCH CITY V TOTTENHAM

SECOND PREMIER LEAGUE MATCH CITY V CHELSEA

PROUDLY FROM THE US-MEXICAN BORDER

El Paso is the shining star of southwest Texas. It's a tapestry of cultures woven together against the backdrop of the rugged desert. Here, where the sun blazes fiercely overhead and the Franklin Mountains stand as silent guardians, there is a unique harmony found nowhere else. El Paso itself is a testament to beauty, but cross the border into Juarez, and you step into a whole new world. It's as if the best of both worlds converges in one region, where the richness of each enhances the other, creating an experience that transcends borders and embodies the essence of diversity and culture.

The beautiful sunsets of El Paso through the i10 highway

The Border: on the left Juarez, Mexico on the right El Paso, Texas.

I ATTENDED AND PLAYED FOR SOCORRO HIGH SCHOOL

While Socorro High School has now undergone a complete transformation, with its renovation breathing new life into its halls, my memories remain steadfastly rooted in the enduring image of the brown-stoned building. Each brick and corridor holds a piece of my past, a testament to the countless moments of laughter, learning, and growth that unfolded within those walls. Despite the physical changes, the essence of the school—the friendships forged, the lessons learned, the dreams shared—endures, etched into the very foundation of its being. As I reflect on my time at Socorro High, it's not just the structure itself that holds significance, but the countless memories and experiences that will forever shape who I am.